MONITORING USER CONTENT

A Training Companion by the SecDev Foundation

EXERCISE

EXERCISE - DIGITAL BEAT

 

Based on the topic provided at your workshop, work with your group to identify keywords, people, organisations and locations to create search parameters for your Digital Beat.

 

These terms will then be used to set up Google Alerts and TweetDeck!,

Download Checklist

SEARCH

BELOW ARE SEARCH OPERATORS CHEAT SHEETS

Search Filter

Finds Content for…

“world cup”

Use quotation marks if searching for an exact phrase.  Also use quotation marks to manage the logic of your search and ensure you don’t combine terms by accident

super -star

Add a hyphen before a word to exclude a search term

reviews site:

economist.com

Return results from within a specific domain

related:

secdev.com

Find sites with similar content to a specific domain

allintext: happy hedgehogs eat

Find pages where all the terms appear in the body of text

James dean intext:boston

Find pages where the first term appears in the body of text, and the other terms appear elsewhere (e.g. title, domain etc.)

allintitle: breaking bad is good

Find pages with titles containing all of the search terms

Jian intitle:sad

Find pages with titles containing a particular word, with other terms appearing elsewhere in the document (e.g. body, domain etc.)

allinurl: super star

Find pages with the search terms mentioned in the URL

Toronto location: Canada

Find content from a particular location using Google News

best cities 2014 filetype:pdf

Find particular file types

dslr £500..£700

Search number ranges by separating different numbers with two periods

why does

* act like *

Use asterisks as wild cards – great if you forgot a word!

Richard Gere OR Michael Douglas

To search for multiple terms without having to return all of the input queries, add a capitalised OR in between

Search Filter

Finds Content for…

twitter search

Contains both “twitter” and “search”

“world cup”

Contains the exact phrase “world cup”

love OR war

Contains either “love” or “war” or both

super -star

Contains “super” but not “star”

#CanadaStrong

Contains the hashtag “CanadaStrong”

from:lageneralista

Sent from the user “lageneralista”

to:secdevfdn

Sent to the user “secdevfdn”

@secdev

Referencing the user “secdev”

“world cup” near:”boston”

Contains the exact phrase “world cup” and sent near “boston”

near: London within:20mi

Sent within 20 miles of “London”

geocode:51.23284,-22.14563,1km

Content geolocated to within 1 km of the location at the specified latitude/longitude combination

Grumpycat since:2012-04-13

Contains “grumpy” and sent since the date “2012-04-13”

SmellyCat until:2012-04-13

Contains “SmellyCat” and sent up to the date “2012-04-13”

Twilight –movie :)

Contains “Twilight”, but not “movie”, and with a positive attitude

Jian :(

Contains “Jian” and with a negative attitude

Sharks filter:links

Contains “Sharks” and linking to URLs

news source:
twitterfeed

Contains “news” and entered via Twitterfeed

GLOSSARY

A GLOSSARY OF TERMS

API - short for Application Programming Interface, is a computer language and message format used by an application to communicate with the operating system or some other control program such as a database management system or communications protocol

 

digital shadow – is the online data that is left behind by users on digital services

 

entity resolution - is the process of identifying and “resolving” the user accounts of a single person (“entity”) on different social media platforms

 

EXIF – short for Exchangeable Image File Format, is a standard that specifies the formats for images, sound, and ancillary tags used by digital cameras (including smartphones), scanners and other systems handling image and sound files recorded by digital cameras.  EXIF data is often found attached to multimedia on the internet and can provide valuable technical information about when, how and when the footage was captured

 

firehose - the massive, real-time stream of user-generated content published to a social media channel.  Most free sources of social data only provide a small percentage of total social media traffic.  A firehose provides 100 percent of publicly available data.

 

geo-location – information that is tagged with GPS or specific geographic data as added by the user or the social network as per the user’s consent and settings, and correlated to the place where that user-generated content is created

 

geo-referenced – content in which a geographic location is mentioned

 

GPS – short for Global Positioning System, is a space-based satellite navigation system that provides location and time data, anywhere on or near the Earth where there is an unobstructed line of sight to four or more GPS satellites

 

 

hashtag – a word or an unspaced phrase prefixed with the hash character, “#”, to form a label such as #CanadaStrong. A hashtag is a type of metadata tag that enables the easy filtering of similar content

 

Image search – is a technology that allows users to find images that are visually similar from online sources.  Google Image Search and TinEye are popular Image Search engines

 

 

keyword – is a term used to search for relevant or related content on the internet

 

metadata – Metadata is "data about data". Metadata consists of details about information, (such as author, creation date, location and device used), that makes finding and working with data easier

 

the mosaic effect - is the process by which small pieces of information from disparate sources produces a larger, clearer picture of an individual, event or location

 

thumbnail – is a smaller sized version of a picture, used to index original files making it easier to identify and organise

 

triangulation – is the application of two or more methods or sources used to verify the accuracy of information

 

user-generated content – any form of content (such as video, blog posts, discussion forums, digital images, audio files, social network posts etc.) created by consumers or end-users of an online system or service and that is publicly available to other consumers and end-users

 

 

 

CONTACT

THIS TRAINING WAS DEVELOPED BY THE SECDEV FOUNDATION

info@secdev-foundation.org

THE SECDEV FOUNDATION

World Exchange Plaza 45 O'Connor Street, Suite 1150

Ottawa, ON, K1P 1A4

Canada

 

+1.613.755.4007

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